Prudential Singapore

Turning employees into credible employer-brand advocates

Employer brand advocacy

Challenge

The organisation wanted to reposition its employer story toward wellness and activate employee advocates.

Response

SEED delivered an EVP Advocates Programme combining social and personal branding, one-to-one coaching and a three-month LinkedIn challenge.

What changed

The initiative built visibility and momentum, contributing to a Best Talent Acquisition Strategy HR award that year.

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